Telecom companies have also taken advantage of phone cell phone calling cards to place advertising on them, or to feature celebrity portraits, artwork, or attractive photography to increase the appeal of the India calling cards to consumers. This practice, combined with the disposability of the cards encouraging individuals to purchase multiple cards, has led some people to start collecting phone cards as a hobby.

The hobby is called "fusillade" and a collector is known as a "fusilatelist". Phone cards have been collected worldwide since the mid 1970's and peaked in the mid 1990s. At its height, over 2 million people collected phone cards. Phone cards collecting is known occasionally as telemetry in the USA or fusillade in the UK. There are many Web sites about this hobby where collectors can browse thousands of different cards from all over the world, each having some kind of personal story.
With the advent of the mobile phone, the hobby has been in decline due to the major national telecom companies ceasing to supply prepaid phone cards.

Online Telecommunication Resources:

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